The De-Carb Pizza

Featured On

How does Proteinza work?

Hack 1. Pizza is now a health food

Proteinza is pizza! We have just hacked pizza by swapping the nutrition, whilst keeping the same delicious, satisfying taste. It replaces pizza but with far less calories, far less carbohydrates and a huge increase in protein. How you ask? Well, we used our knowledge of food and cooking to turn just 2 ingredients: chicken and brown rice, into a thin crispy pizza crust called Proteinza. 

Hack 2. Efficient Calories

The 3 macronutrients (carbs, proteins, fats) contain a definite number of calories per gram.

Carbohydrates: 4 calories per gram (0.035 oz)
Protein: 4 calories per gram (0.035 oz)
Fat: 9 calories per gram (0.035 oz)

Proteinza is the most efficient for the calories gained per mass of food, so you can literally eat more for less calories!

Hack 3. Even more satisfying

With Proteinza we have increased the protein content, whilst keeping the delicious toppings and bubbly, melting cheese to make it really hit the spot. This makes sure that Proteinza really hits your pizza cravings hard whilst keeping you on track with your nutrition/diet. Satiety is a measure of how full people feel after eating a certain food. Studies have shown that foods higher in protein and fat are more satisfying and keep you fuller for longer. 

Hack 4. Burn EXTRA calories

Every food has a Thermic Effect of Food (TEF). We can show the TEF depending on the macronutrient within the food. This is the amount of calories you burn getting the nutrition out of the food based on which nutrients it is made out of. The three major nutrients (macronutrients) are carbohydrates, fats and protein.

TEF of Carbohydrates: 5 – 15% of the energy consumed (sugars have lower TEF than starches)
TEF of Fat: at most 5 – 15% of the energy consumed
TEF of Protein: 20-35% of the energy consumed.

Scenario 1: If you ate one slice of regular pizza – around 300 calories, due to it being mostly carbohydrates you would only burn an extra 30 calories getting the nutrition out of the food. An entire pizza is around 2000 calories.

Scenario 2: If you ate half of an entire Proteinza – around 300 calories, due to it being mostly protein you would burn an extra 90 calories. An entire Proteinza is about 600 calories. You would burn an extra ~180 calories whilst eating Proteinza – taking you to a net total calorie intake of 420 calories for the entire Proteinza!

Hack 5. Fat burning mode

Maintaining a more steady blood sugar improves hunger and can help burn more fat . When your blood sugar rises fast and high your body goes into “fat storage mode”.  Protein dampens this response. Protein helps your blood sugar not go really high or really low – having a steady level throughout the day will keep you in a “fat burning” mode. Proteinza is mostly protein so takes full advantage of this effect!

Hack 6. Build muscle & metabolism

Proteinza helps to maintain and build muscles. Muscle is one of the major factors in our metabolism, the engine that burns calories even if we are sitting on the sofa watching TV!  It is important to have a diet which delivers protein to help maintain/grow muscle and therefore maintain and grow your fat burning machine.

Disclaimer: The information contained in this website is for educational purposes only. This site does not and can not provide medical advice for any person which requires direct medical care. It should not be used as a substitute for medical care and advice of your physician. There may be variations on the treatment that your physician may recommend based on individual facts and circumstances. Medicine is a dynamic science and should be considered accordingly. All visitors must evaluate the information at this site for their own purposes. NEVER DISREGARD PROFESSIONAL MEDICAL ADVICE, OR DELAY IN SEEKING IT, BECAUSE OF SOMETHING YOU HAVE READ ON THIS WEB SITE. NEVER RELY ON INFORMATION ON THIS WEB SITE IN PLACE OF SEEKING PROFESSIONAL MEDICAL ADVICE.

Why we exist

We love pizza. But we hated how bad it was for us. It was adding inches to our waist and making us prone to diabetes. We asked ourselves, why can’t pizza be healthy?

Pizza is considered the worlds’ most popular meal with about 1 in 8 Americans consuming it on any given day.

Most of the US population is overweight or obese.  Over 100 million Americans are pre-diabetic or diabetic, This is more than one third of the entire US population. Nine out of ten people with pre-diabetes don’t even know they have it.

People who have diabetes are at higher risk of serious health complications with a 50% increased risk of death compared to those without diabetes. Even our children are at risk with one in five adolescents being clinically obese (not just overweight).

Risk factors for diabetes include being overweight and physically inactive. 

Pizza is  usually classified as a high calorie food, rich in fat and refined carbohydrates which have all been proven to contribute to obesity. We took our expertise in cooking and science to come up with Proteinza: The De-Carb Pizza. Proteinza is the pizza without these nasty health issues. 

For more information please visit the CDC website:

Find below an insightful TED talk about Type 2 Diabetes and carbohydrates.

Head to Head

Proteinza crust (No toppings)

Calories: 344 kcal
Protein: 54
Carbohydrates: 13 g
Sugar: 0 g
Fat: 7 g

Regular pizza crust (No toppings)

Calories: 1092 kcal
Protein: 25 
Carbohydrates: 209 g
Sugar: 22 g
Fat: 16 


Specialty Proteinza's

Texas Tangy BBQ

$14.99 each

Tangy BBQ sauce base with mozzarella cheese, grilled chicken, red onions & garnished with cilantro

Calories: 607
Protein: 80g
Carbohydrates: 18g
Fiber: 2g
Sugar: 2g
Fat: 17g
Saturated fat: 7g
Polyunsaturated fat: 1g
Monounsaturated fat: 5g
Trans fat: 0g
Cholesterol: 201mg
Sodium: 705mg
Potassium: 552mg
Vitamin A: 6%
Vitamin C: 1%
Calcium: 36%
Iron: 14%

Floridian Feast

$14.99 each

Hearty red sauce base with mozzarella, pepperoni, sausage, ground beef, ham & Applewood smoked bacon

Calories : 819
Protein: 90g
Carbohydrates: 20g
Fiber: 2g
Sugar: 2g
Fat: 39g
Saturated fat: 25g
Polyunsaturated fat: 1g
Monounsaturated fat: 4g
Trans fat: 0
Cholesterol: 250mg
Sodium: 2119mg
Potassium: 671mg
Vitamin A: 16%
Vitamin C: 13%
Calcium: 36%
Iron: 18%

Miami Mandarin

White sauce base with feta cheese, chicken, red onions & spring mix. Finished with balsamic glaze, house vinaigrette & mandarins

$14.99 each

(Not available frozen, please visit instore)

Calories: 599
Protein: 77g
Carbohydrates: 40g
Fiber: 1g
Sugar: 12g
Fat: 18g
Saturated fat: 9g
Polyunsaturated fat: 2g
Monounsaturated fat: 4g
Trans fat: 0g
Cholesterol: 203
Sodium: 778mg
Potassium: 616mg
Vitamin A: 4%
Vitamin C: 9%
Calcium: 21%
Iron: 16%



"Proteinza was a hit with the team!"
- Jacksonville Jaguars NFL Team Nutritionist
"Absolutely delicious! Same feeling of eating a couple slices of a hefty carb pizza, without the guilt or sluggish feeling! Must try."
- E Strickland
"The proteinza pizza is freaking amazing! Chicken crust is not even noticable. So good! Low carb option."
- R Hamilton
"Tried the proteinza pizza is was sooo delicious. Recommend to everyone. Thrity minutes ride but, we will be back.."
-M Campbell
"Proteinza is extremely delicious and was a great and tasty meal to have after a solid workout! I look forward to having it again!"
- B Bement
"Wow! If you need gluten free and/or low carb, the Proteinza is for you. It’s sturdy enough to support the toppings when you hold a slice in your hand and it’s delightfully crispy. Can’t wait to return!"
- Victoria S.
"The dough is made of chicken. The best pizza ever!"
- Brian P.
"I am on a low carb way of eating and the Proteinza is excellent!! I have not had pizza in almost a year and what a treat!"
- Trudy C.
"I think this low carb/high protein pizza is a great idea. It provides athletes with a healthier option without sacrificing taste. I had a couple slices after my workout and felt great. I didn’t feel sluggish and felt replenished."
- Joshua C


The crust is made from only two natural, unprocessed ingredients. chicken and brown rice. We add a little seasoning too. 

Yes. Eating well doesn’t have to be painful or depressing. It is possible to make delicious food that actually helps you towards your goals. We have hacked our favorite food – Pizza, so that we never have to feel guilty about eating it. We have dropped the calories and increase the protein content. This has been proven to aid fat loss. If you want to learn how please scroll up to “How it works”.

If you would like it hot and ready to eat you can visit or order from Vinny’s Italian restaurant, 14185 Beach Blvd, Jacksonville, FL, 32250.

Have Proteinza at home whenever you want by ordering from our frozen range below.

Anyone who loves pizza but is health conscious.

No. It has been shown that carbohydrates (particularly simple carbs) are the leading cause of obesity. Carbs are high in energy density, addictiveness, and spike blood sugar. They are also low in thermogenic effect of food. They are a rapid energy source and we as Americans eat too many of them. Low Carboydrate diets have been proven to improve fat loss. Howevern, we do not recommend any extreme diets – for example where you cut out a food group (such as atkins/keto etc). Often a macronutrient split like 50% carbs, 30% protein, and 20% fat works just fine. Just ensure you are eating under your Total Daily Energy Expenditure. Proteinza helps you eat correctly by removing the unnecessary carbs and calories.  

Protein dampens glycemic index. Reducing carbs also dampens glycemic index. Current ADA recommendations include monitoring carbohydrate intake for both type 1 and type 2 diabetes. Lower carbohydrate intake has been associated with reduced fluctuation in blood sugar, improved insulin sensitivity and weight loss. Please see your doctor for more information and to confirm whether Proteinza is right for you. Please do
not avoid carbohydrates if you need them to prevent low blood sugars (hypoglycemia).

Rest assured we have the Proteinza 100% Guarantee. If you don’t like it we will replace your purchase or refund your money, whichever you prefer.

We have already got one! It will go on sale soon. Please let us know your interest!

Yes. You can either order your own Hot personalised Proteinza instore at Vinny’s Italian or please purchase Proteinza Frozen – “Crusts” Only. With the “Crusts” Only you can put whatever toppings you want in the comfort of your own home.

Proteinza 100% Guarantee

If you are not absolutely thrilled with your purchase from Proteinza, we’ll replace your purchase or refund your money, whichever you prefer.

Get 2 FREE Proteinza's

We just launched our frozen range. To celebrate we are giving 2 Free Proteinzas with our packages below. Order now. Hurry, This is a limited time offer! 


Sign up now and get

50% off

on first purchase.